Automobile giant Nissan reportedly wants to take the help of its followers on social media sites such as Facebook and Pinterest to canvas opinion on its future plans.
Nissan's Director of Interactive and Social Media Marketing, Erich Marx, said that Nissan's nearly one million Facebook followers and a similar number on Google+ and Twitter could be asked to form instant focus groups to which it could ask specific questions of interest.
"We want to take our social media engagement to the next level. We have all these people following us who are obviously interested in what we're doing and where we're going. The next level in that relationship will be to get their input on where we should go," Stufzz.co.nz quoted Marx, as saying.
Nissan first turned to Facebook in February this year, when it asked fans to work on a special performance version of the 370Z sports car and asked them to submit ideas on what they would want in a special edition, from engine performance to suspension tuning. The firm reportedly plans to kick off the next phase of the strategy by asking followers what vehicle and technology choices they expect to see in the next 10 years.
Although there's no suggestion from Nissan that it will share future model plans with its followers, it is, however, expected that some of the ideas discussed via social media are sure to generate discussion behind closed doors and may even drive future developments.
Source: IndiaTimes
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