The next twelve months will be huge for Nissan, as they introduce two new vehicles and begin to sell the all-new 2013 Nissan Sentra shown here at the LA Auto Show. In this video, Nissan of North America Chief Marketing Manager Fred DePerez discusses all that and more with autoMedia.
Like most automakers, Nissan is going through intense change. The year 2012 saw the debuts of three brand new vehicles in the Altima, Pathfinder and now Sentra. The look of all three cars has been refreshed and updated with the times, each sporting a flowing and curvaceous design that portrays a more athletic stance.
You have to make cars that are dynamic these days, in the era of the sharp-looking and affordable Hyundai lineup that has led to surging sales for the Korean automaker. Competitors like Nissan are now catching up, and the 2013 Sentra is a great example.
Now in its seventh generation, the all-new 2013 Nissan Sentra is 150 lbs. lighter than the outgoing model; making it both more efficient and more exciting to drive.
Fuel efficiency is a theme that rings true throughout the Nissan lineup, and will play an important role in the future. After leading the pack with the all-electric Nissan Leaf a few years ago, an updated Leaf is expected in 2013 to compete with a growing EV market. Nissan wants to maintain their reputation as an EV leader, and keeping the Leaf ahead of the competition will be key in that effort.
Electric cars aren’t the only key to efficiency, though. Nissan already meets federal standards that will be enforced in 2016, and designate the achievement with PureDrive branding on many models. It signifies a commitment to producing eco-friendly vehicles that will carry Nissan into a bright future – one on full display at the Los Angeles Auto Show this year.
(Source: AutoMedia)
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